The mediating role of key supplier relationship management practices on supply chain orientation-The organizational buying effectiveness link

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 115-124

  Miocevic, Dario ^a   Crnjak Karanovic, Biljana ^a  

^a UNIVERSITY OF SPLIT   (Croatia)

Author keywords

Key supplier relationship management; Organization buying effectiveness; Supply chain orientation; Theoretical triangulation

Indexed keywords

EID: 84856802384     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.015     Document Type: Article

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