Are drivers of customer satisfaction different for buyers/users from different functional areas?

Journal of Business and Industrial Marketing

Volumn 22, Issue 1, 2007, Pages 20-28

  Chakraborty, Goutam ^a   Srivastava, Prashant ^b   Marshall, Fred ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF AKRON   (United States)

Author keywords

Business to business marketing; Customer satisfaction; Product information; Product reliability

Indexed keywords

EID: 33846600383     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710722798     Document Type: Article

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