Preliminary investigation of the communication effects of "taboo" themes in advertising

European Journal of Marketing

Volumn 46, Issue 1, 2012, Pages 215-236

  Sabri, Ouidade ^a  

^a UNIVERSITÉ PARIS 1 PANTHÉON SORBONNE   (France)

Author keywords

Advertising; Advertising effectiveness; Content analysis

Indexed keywords

EID: 84856793290     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211189301     Document Type: Article

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