The Effect of Mixed Emotions in Advertising: The Moderating Role of Discomfort with Ambiguity

Advances in International Marketing

Volumn 18, Issue , 2007, Pages 63-92

  Janssens, Wim ^a   Pelsmacker, Patrick De ^a   Weverbergh, Marcel ^a  

^a NONE

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EID: 33847213927     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(06)18003-5     Document Type: Review

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