The push-pull of marketing and advertising and the algebra of the consumer's mind

Journal of Sensory Studies

Volumn 22, Issue 2, 2007, Pages 126-175

  Ewald, Jeff ^a   Moskowitz, Howard ^b  

^a Optimization Group Inc   (United States)

^b MOSKOWITZ JACOBS INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34047129581     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2006.00091.x     Document Type: Article

References (20)

1. AAKER, D.A. and JOACHIMSTHALER, E. 2000. Brand leadership. The Free Press, New York.
2. ALLPORT, G.W. 1940. The Psychologist's Frame of Reference. Psychol. Bull. 37, 1-28.
3. BLATTBERG, R.C. and WISNIEWSKI, K.J. 1989. Price-Induced Patterns of Competition. Market. Sci. 8, 291-309.
4. DESARBO, W., RAMASWAMY, V. and COHEN, S. 1995. Market segmentation with choice based conjoint analysis. Market. Lett. 6(2), 137-147.
5. EMERY, D. 2003. Conversations with Dale: Frames, of reference, http:// www.dhemery.com/cwd/2003/08/frames_of_re.ference.html (accessed March 2006).
6. FARRAR, D. and GLAUBER, R. 1967. Multicollinearity and regression analysis: The problem revisited. Rev. Econ. Stat. 49(1), 92-107.
7. FRANZEN, G. 1999. Brands & Advertising: How Advertising Effectiveness Influences Brand Equity, p. 107, Admap Publications, Oxfordshire, UK.
8. GREEN, P.E. and SRINIVASAN, V. 1990. Conjoint and analysis in marketing: New developments with implications for research and practice. J. Marketing 54(4), 3-19.
9. KAPFERER, J.-N. 1997. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 2nd Ed., p. 53, Kogan Page, London.
10. KELLER, K.L. 1998. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, p. 2, Prentice-Hall, Upper Saddle River, NJ.
11. KLITZNER, M.D. and ANDERSON, N.H. 1997. Motivation x expectancy x value: A functional measurement approach. Motiv. Emotion 1, 347-365.
12. KOTLER, P. 2000. Marketing management: Analysis, planning, implementation and control - millennium edition, p. 329, Prentice-Hall, Upper Saddle River, NJ.
13. MOSKOWITZ, H.R. unpublished. Developing a concept innovation machine using Internet-enabled technologies.
14. MOSKOWITZ, H.R., PORRETTA, S. and SILCHER, M. 2005. Concept Research in Food Product Design and Development. Blackwell Professional, Ames, IA.
15. NAGLE, T.T. 1979. A theory of brands and brand management. Working paper, University of Chicago, Chicago, IL.
16. PROPHET. 2005. Brand extensions: Determining when and where to extend your brands into new markets. American Marketing Association, www.marketingpower.com/brandingseries (accessed March 2006).
17. Random House Webster's College Dictionary. 1999. Random House, New York.
18. STERN, D.P. 2005. From stargazers to starships. http://www-spof.gsfc.asa. gov/stargaze/Sframes1.htm (accessed March 2006).
19. TRAVIS, D. 2000. Emotional Branding, p. 14, Prima Publishing, Roseville, CA.
20. OLSON ZALTMAN ASSOCIATES. No date, http://www.olsonzaltman.com/ (accessed March 2006).