What features drive rated burger craveability at the concept level?

Journal of Sensory Studies

Volumn 19, Issue 1, 2004, Pages 27-47

  Beckley, Jacqueline ^a   Ashman, Hollis ^a   Maier, Andrea ^b   Moskowitz, Howard ^b  

^a Understanding and Insight Group Inc

^b MOSKOWITZ JACOBS INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL RESEARCH; FOOD PROCESSING; INTERNET; MARKETING; MATHEMATICAL MODELS; SEARCH ENGINES;

FOOD CRAVING; RESPONSE PATTERNS;

FOOD PRODUCTS;

EID: 1842613455     PISSN: 08878250     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2004.tb00134.x     Document Type: Article

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