Effects of demographic factors on bank customers' attitudes and intention toward Internet banking adoption in a major developing African country

Journal of Financial Services Marketing

Volumn 16, Issue 3-4, 2011, Pages 294-315

  Onyia, Okey Peter ^a   Tagg, Stephen K ^b,c  

^a LINDENWOOD UNIVERSITY   (United States)

^b Marketing Department Barclaycard   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Africa; customer attitude; customer demographics; customer intention; Internet adoption; Internet banking

Indexed keywords

EID: 84856410557     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2011.28     Document Type: Article

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