Consumer-oriented CSR communication: Focusing on ability or morality?

Corporate Communications

Volumn 17, Issue 1, 2012, Pages 29-49

  Schmeltz, Line ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Communication; Consumer engagement; Consumers; Corporate social responsibility; Denmark; Values

Indexed keywords

EID: 84856176918     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563281211196344     Document Type: Article

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