The effect of arousal on adolescent's short-term memory of brand placements in sports advergames

Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies

Volumn , Issue , 2009, Pages 313-319

  Hernandez, Monica D ^a   Chapa, Sindy ^b  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

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EID: 84855560382     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-60566-406-4.ch019     Document Type: Chapter

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