The effect of banner animation on fixation behavior and recall performance in search tasks

Computers in Human Behavior

Volumn 28, Issue 2, 2012, Pages 576-582

  Hamborg, K C ^a   Bruns, M ^a   Ollermann, F ^a   Kaspar, K ^a  

^a UNIVERSITY OF OSNABRÜCK   (Germany)

Author keywords

Banner animation; Fixation behavior; Recall performance; Search task

Indexed keywords

EYE-TRACKING; INFORMATION SEARCH; MEMORY PERFORMANCE; RECALL PERFORMANCE; SEARCH TASKS; SELECTIVE ATTENTION;

BEHAVIORAL RESEARCH; BIOMEDICAL ENGINEERING; HUMAN COMPUTER INTERACTION;

ANIMATION;

EID: 84855520673     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.11.003     Document Type: Article

References (21)

1. A. Allport Selection for action: Some behavioral and neurophysiological considerations of attention and action H. Heuer, A.F. Sanders, Perspectives on perception and action 1987 Lawrence Erlbaum Associates Hillsdale, NJ 395 419
2. Bayles, M. E. (2002). Designing online banner advertisements: Should we animate? In Proceedings of the SIGCHI conference on human factors in computing systems: Changing our world, changing ourselves, Minneapolis, Minnesota, USA (pp. 363-366).
3. Benway, J. P.; & Lane, D. M. (1998). Banner blindness: Web searchers often miss "obvious" links. Internetworking: ITG Newsletter, 1.3 (December 1998). < http://www.internettg.org/newsletter/dec98/banner- blindness.html >.
4. H. Bekkering, and S.F.W. Neggers Visual search is modulated by action intentions Psychological Science 13 2002 370 374 (Pubitemid 41692285)
5. R. Brickenkamp Test d2: Aufmerksamkeits-Belastungs-Test 9th ed. 2002 Hogrefe Göttingen
6. M. Burke, A. Hornof, E. Nilsen, and N. Gorman High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten ACM Transactions on Computer-Human Interaction 12 4 2005 423 445 (Pubitemid 43892806)
7. C. Cho, J. Lee, and M. Tharp Different forced-exposure to banner advertisements Journal of Advertising Research 41 2001 45 56
8. C. Jenkins, C.L. Corritore, and S. Wiedenbeck Patterns of information seeking on the web: A qualitative study of domain expertise and web expertise IT and Society 1 2003 64 89
9. M. Hassenzahl, M. Burmester, and F. Koller AttrakDiff: Ein Fragebogen zur Messung wahrgenommener hedonischer und pragmatischer Qualität J. Ziegler, G. Szwillus, Mensch and computer 2003. Interaktion in Bewegung 2003 B.G. Teubner, F. Stuttgart, Leipzig 187 196
10. H. Li Current status of internet Advertising China Media Research 1 1 2005 54 60
11. H. Li, and J.L. Bukovac Cognitive impact of banner ad characteristics: An experimental study Journalism and Mass Communication Quarterly 76 2 1999 341 353
12. A. Hannus, F.W. Cornelissen, O. Lindemann, and H. Bekkering Selection-for-action in visual search Acta Psychologica 118 1/2 2005 171 191 (Pubitemid 40289698)
13. K. Kaspar, and P. König Overt attention and context factors: The impact of repeated presentation, image type and individual motivation PLoS One 6 7 2011 e21719
14. Kaspar, K.; Ollermann, F.; & Hamborg, K. -C. (submitted for publication). Time-dependent changes in viewing behavior on similarly structured web pages. Journal of Eye Movement Research.
15. M. Pagendarm, and H. Schaumburg Why are users banner-blind? The impact of navigation style on the perception of web banners Journal of Digital Information 2 1 2001 (Article No. 47)
16. W. Schweiger, and M. Reisbeck Bannerwerbung im web. Zum Einfluß der faktoren animation und platzierung auf die selektion W. Wirth, Schweriger Selektion im internet 1999 Opladen/Wiesbaden Westdeutscher Verlag 221 247
17. J. Spool, T. Scanlon, W. Schroeder, C. Snyder, and T. De Angelo Web site usability: A designeŕs guide 1999 User Interface Engineering Andover, MA
18. D. Vakratsas, and T. Ambler How advertising works: What do we really know? Journal of Marketing 63 1999 26 43
19. J.-C. Wang, and R.-F. Day The effect of attention inertia on advertisement on the WWW Computers in Human Behavior 23 2007 1390 1407 (Pubitemid 46073583)
20. C.Y. Yoo, and K. Kim Processing of animation in online banner advertising: The roles of cognitive and emotional responses Journal of Interactive Marketing 19 4 2005 18 34
21. J.R. Rossiter, and S. Bellman A proposed model for explaining and measuring web ad effectiveness Journal of Current Issues and Research in Advertising 21 1999 13 31