A proposed model for explaining and measuring web ad effectiveness

Journal of Current Issues and Research in Advertising

Volumn 21, Issue 1, 1999, Pages 13-31

  Rossiter, John R ^a   Bellman, Steven ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84873244884     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1999.10505086     Document Type: Article

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