Focus groups in marketing research

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 255-267

  Catterall, Miriam ^a   Maclaran, Pauline ^b  

^a QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 75649099214     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00027     Document Type: Chapter

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