Lexical interference in semantic processing of simple words: Implications for brand names

Psychology and Marketing

Volumn 22, Issue 1, 2005, Pages 51-69

  Hennessey, Judith E ^a   Bell, Theodore S ^b   Kwortnik, Robert J ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

^c Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11244315626     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20046     Document Type: Article

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