The impact of outcome elaboration on susceptibility to contextual and presentation biases

Journal of Marketing Research

Volumn 46, Issue 6, 2009, Pages 764-776

  Nenkov, Gergana Y ^a   Inman, J Jeffrey ^b   Hulland, John ^b   Morrin, Maureen ^c  

^a BOSTON COLLEGE   (United States)

^b Department of Marketing ^*  (United States)

^c State University of New Jersey   (United States)

Author keywords

Context and framing effects; Elaboration on potential outcomes; Investment decision making; Morningstar style box; Personal finance

Indexed keywords

EID: 73649100240     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.6.764     Document Type: Article

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