How large and long-lasting are the persuasive effects of televised campaign ads? Results from a randomized field experiment

American Political Science Review

Volumn 105, Issue 1, 2011, Pages 135-150

  Gerber, Alan S ^a   Gimpel, James G ^b   Green, Donald P ^a   Shaw, Daron R ^c  

^a YALE UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 82455249387     PISSN: 00030554     EISSN: 15375943     Source Type: Journal    
DOI: 10.1017/S000305541000047X     Document Type: Article

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