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Volumn 51, Issue 4, 2007, Pages 957-977

Identifying the persuasive effects of presidential advertising

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EID: 34948907232     PISSN: 00925853     EISSN: 15405907     Source Type: Journal    
DOI: 10.1111/j.1540-5907.2007.00291.x     Document Type: Article
Times cited : (221)

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