Integrated approach to understanding consumer behavior at bottom of pyramid

Journal of Consumer Marketing

Volumn 25, Issue 7, 2008, Pages 402-412

  Subrahmanyan, Saroja ^a   Gomez Arias, J Tomas ^a  

^a SAINT MARY'S COLLEGE OF CALIFORNIA   (United States)

Author keywords

Consumers; Disadvantaged groups; Integrated marketing; Motivation (psychology); Poverty

Indexed keywords

EID: 55349122582     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810915617     Document Type: Review

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