Towards an integrated marketing strategy for developing markets

Journal of Marketing Theory and Practice

Volumn 13, Issue 4, 2005, Pages 8-21

  Koku, Paul Sergius ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749518888     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.1080/10696679.2005.11658555     Document Type: Review

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