Value proposition as a catalyst for a customer focused innovation

Management Decision

Volumn 49, Issue 10, 2011, Pages 1694-1708

  Lindič, Jaka ^a   da Silva, Carlos Marques ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Case studies; Customer perceived value; Innovation; Internet; Marketing strategy; Tool; Value proposition

Indexed keywords

EID: 81455128800     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741111183834     Document Type: Article

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