Bidding on the buying funnel for sponsored search and keyword advertising

Journal of Electronic Commerce Research

Volumn 12, Issue 1, 2011, Pages 1-18

  Jansen, Bernard J ^a   Schuster, Simone ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Keyword advertising; Paid search advertising; Pay per click; PPC; Search engine marketing

Indexed keywords

EID: 81255207503     PISSN: 19389027     EISSN: 15266133     Source Type: Journal    
DOI: None     Document Type: Article

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