Analyzing search engine advertising: Firm behavior and cross-selling in electronic markets

Proceeding of the 17th International Conference on World Wide Web 2008, WWW'08

Volumn , Issue , 2008, Pages 219-226

  Ghose, Anindya ^a   Yang, Sha ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Electronic commerce; Hierarchical bayesian modeling; Online advertising; Paid search advertising; Search engines; Web 2.0

Indexed keywords

AUCTION MECHANISMS; BAYESIAN; BRAND NAMES; CONSUMER SPENDING; ELECTRONIC MARKETS; HIERARCHICAL BAYESIAN MODELING; MARKOV CHAIN MONTE CARLO METHODS; MODELING FRAMEWORKS; MULTIPLE PRODUCTS; ON-LINE ADVERTISINGS; ONLINE ADVERTISING; OPTIMAL BIDS; PAID SEARCH ADVERTISING; POLICY SIMULATIONS; PRIOR WORKS; PRODUCT CATEGORIES; PURCHASE ORDERS; SEARCH KEYWORDS; SELLING OPPORTUNITIES; WEB 2.0;

BAYESIAN NETWORKS; COMPUTER SOFTWARE; ECONOMICS; ELECTRONIC COMMERCE; INFORMATION RETRIEVAL; INTERNET; MARKOV PROCESSES; MONTE CARLO METHODS; PURCHASING; SALES; SEARCH ENGINES; TELECOMMUNICATION NETWORKS;

WORLD WIDE WEB;

EID: 57349120509     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1367497.1367528     Document Type: Conference Paper

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