Decommoditization, resonance marketing, and information technology: An empirical study of air travel services amid channel conflict

Journal of Management Information Systems

Volumn 28, Issue 2, 2011, Pages 39-74

  Granados, Nelson F ^a   Kauffman, Robert J ^b   Lai, Hsiangchu ^c   Lin, Huang Chi ^c  

^a PEPPERDINE UNIVERSITY   (United States)

^b Singapore University   (Singapore)

^c NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

la carte pricing; air travel services; channel conflict; commoditization; decommoditization; disintermediation; information transparency; intermediaries; reintermediation; resonance marketing

Indexed keywords

AIR TRAVEL SERVICES; CHANNEL CONFLICT; COMMODITIZATION; DECOMMODITIZATION; DISINTERMEDIATION; INFORMATION TRANSPARENCY; INTERMEDIARIES; REINTERMEDIATION;

CIVIL AVIATION; COMPETITION; COSTS; INFORMATION TECHNOLOGY; MARKETING; RESONANCE; SEARCH ENGINES;

AIR TRANSPORTATION;

EID: 81255172969     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222280203     Document Type: Review

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