Web page summarization for just-in-time contextual advertising

ACM Transactions on Intelligent Systems and Technology

Volumn 3, Issue 1, 2011, Pages

  Anagnostopoulos, Aris ^a   Broder, Andrei Z ^b   Gabrilovich, Evgeniy ^b   Josifovski, Vanja ^b   Riedel, Lance ^b  

^a SAPIENZA UNIVERSITY OF ROME   (Italy)

^b YAHOO RESEARCH   (United States)

Author keywords

Text classification; Text summarization

Indexed keywords

CONTEXTUAL ADVERTISINGS; EMPIRICAL EVALUATIONS; EXTERNAL KNOWLEDGE; FULLY COMPATIBLE; HIGH LOAD; JAVASCRIPT; JUST IN TIME; LATENCY COSTS; ON-THE-FLY; REAL TIME; STATIC PAGES; TEXT CLASSIFICATION; TEXT SUMMARIZATION; WEB ADVERTISING; WEB PAGE SUMMARIZATION;

USER INTERFACES; WEBSITES;

MARKETING;

EID: 80155187412     PISSN: 21576904     EISSN: 21576912     Source Type: Journal    
DOI: 10.1145/2036264.2036278     Document Type: Article

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