The application of marketing principles to a social marketing campaign

Marketing Intelligence and Planning

Volumn 29, Issue 7, 2011, Pages 697-706

  Henley, Nadine ^a   Raffin, Sandrine ^b   Caemmerer, Barbara ^c  

^a EDITH COWAN UNIVERSITY   (Australia)

^b EPODE and LINKUP 114   (France)

^c ESSCA SCHOOL OF MANAGEMENT   (France)

Author keywords

Case studies; Social marketing

Indexed keywords

EID: 80055038769     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501111178712     Document Type: Article

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