The meaning, effectiveness and future of social marketing

Obesity Reviews

Volumn 8, Issue SUPPL. 1, 2007, Pages 189-193

  Stead, M ^a   Hastings, G ^a   McDermott, L ^a,b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b OPEN UNIVERSITY   (United Kingdom)

Author keywords

Behaviour change; Effectiveness; Obesity; Social marketing

Indexed keywords

BEHAVIOR CHANGE; CIGARETTE SMOKING; DIET; DRINKING BEHAVIOR; DRUG USE; FEEDING BEHAVIOR; FOOD INTAKE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; LIFESTYLE; NUTRITION; OBESITY; REVIEW; SOCIAL MARKETING; SOCIAL PSYCHOLOGY; UNITED KINGDOM;

BEHAVIOR CONTROL; HUMANS; OBESITY; SOCIAL MARKETING; SOCIOECONOMIC FACTORS;

EID: 33847071734     PISSN: 14677881     EISSN: 1467789X     Source Type: Journal    
DOI: 10.1111/j.1467-789X.2007.00340.x     Document Type: Review

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