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Volumn 118, Issue 1220, 2005, Pages

Marketing communications and obesity: A view from the dark side

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER; DECISION MAKING; DIETARY INTAKE; EATING HABIT; EDITORIAL; ENVIRONMENTAL FACTOR; FEEDING BEHAVIOR; FOOD INDUSTRY; HEALTH CARE POLICY; HEALTH EDUCATION; HEALTH HAZARD; HUMAN; MASS MEDIUM; OBESITY; RESPONSIBILITY; SOCIAL MARKETING; TELECOMMUNICATION; TELEVISION; ADOLESCENT; CHILD; MANAGEMENT; MARKETING; METHODOLOGY; NEW ZEALAND; NOTE; PSYCHOLOGICAL ASPECT;

EID: 27244457350     PISSN: 11758716     EISSN: 11758716     Source Type: Journal    
DOI: None     Document Type: Editorial
Times cited : (10)

References (12)
  • 1
    • 27244455003 scopus 로고    scopus 로고
    • Challenging beliefs about the marketing of food
    • URL
    • Quigley R, Watts C. Challenging beliefs about the marketing of food. N Z Med J. 2005;118(1218). URL: http://www.nzma.org.nz/journal/118-1218/1554
    • (2005) N. Z. Med. J. , vol.118 , Issue.1218
    • Quigley, R.1    Watts, C.2
  • 2
    • 27244435878 scopus 로고    scopus 로고
    • Advertising and availability of 'obesogenic' foods around New Zealand secondary schools: A pilot study
    • URL
    • Maher A, Wilson N, Signal L. Advertising and availability of 'obesogenic' foods around New Zealand secondary schools: a pilot study. N Z Med J. 2005;118(1218). URL: http://www.nzma.org.nz/journal/118-1218/1556
    • (2005) N. Z. Med. J. , vol.118 , Issue.1218
    • Maher, A.1    Wilson, N.2    Signal, L.3
  • 3
    • 0041005763 scopus 로고
    • A behaviour modification perspective on marketing
    • Nord W, Peter J. A behaviour modification perspective on marketing. J of Mktg. 1980;44:36-47.
    • (1980) J. of Mktg. , vol.44 , pp. 36-47
    • Nord, W.1    Peter, J.2
  • 5
    • 0002395541 scopus 로고
    • Repetitive advertising and the consumer
    • Ehrenberg A. Repetitive advertising and the consumer. J Advtsg Res. 1974;14:25-34.
    • (1974) J. Advtsg. Res. , vol.14 , pp. 25-34
    • Ehrenberg, A.1
  • 7
    • 1542268990 scopus 로고    scopus 로고
    • Effect of television advertisements for foods on food consumption in children
    • Halford JC, Gillespie J, Brown V, et al. Effect of television advertisements for foods on food consumption in children. Appetite. 2004;42:221-5.
    • (2004) Appetite , vol.42 , pp. 221-225
    • Halford, J.C.1    Gillespie, J.2    Brown, V.3
  • 8
    • 3042846478 scopus 로고    scopus 로고
    • Food advertising and marketing directed at children and adolescents in the US
    • Available online. URL: Accessed August 2005
    • Story M, French S. Food advertising and marketing directed at children and adolescents in the US. Int J Behav Nutr Phys Act. 2004;1:3. Available online. URL: http://www.ijbnpa.org/content/1/1/3 Accessed August 2005.
    • (2004) Int. J. Behav. Nutr. Phys. Act. , vol.1 , pp. 3
    • Story, M.1    French, S.2
  • 9
    • 27244456563 scopus 로고    scopus 로고
    • The effect of advertising and display: Assessing the evidence
    • Boston, MA: Kluwer
    • East R. The effect of advertising and display: Assessing the evidence. Boston, MA: Kluwer; 2003.
    • (2003)
    • East, R.1
  • 10
    • 27244452532 scopus 로고    scopus 로고
    • Advertising and obesity: A behavioral perspective
    • In press
    • Hoek J, Gendall P. Advertising and obesity: A behavioral perspective. J Hlth Comm. In press.
    • J. Hlth. Comm.
    • Hoek, J.1    Gendall, P.2
  • 11
    • 84993081843 scopus 로고    scopus 로고
    • Does food advertising make children obese?
    • Young B. Does food advertising make children obese? Intl J Advtsg & Mktg to Chdn. 2003;4:19-26.
    • (2003) Intl. J. Advtsg. & Mktg. to Chdn. , vol.4 , pp. 19-26
    • Young, B.1
  • 12
    • 27244447273 scopus 로고    scopus 로고
    • OAC should get its facts straight
    • Coca Cola. Press release Monday, 10 November 10:43am. URL: Accessed August 2005
    • Coca Cola. OAC should get its facts straight. Press release Monday, 10 November 2003, 10:43am. URL: http://www.scoop.co.nz/stories/BU0311/S00097.htm Accessed August 2005.
    • (2003)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.