The planning and implementation of integrated marketing communications

Marketing Intelligence and Planning

Volumn 27, Issue 4, 2009, Pages 524-538

  Caemmerer, Barbara ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Marketing communications; Marketing planning

Indexed keywords

EID: 67651092199     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910964083     Document Type: Article

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