The determinants of seller-buyer interactions during new product development in technology-based industrial markets

Journal of Product Innovation Management

Volumn 28, Issue SUPPL. 1, 2011, Pages 146-158

  Athaide, Gerard A ^a   Zhang, Jason Q ^b  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

CO-DEVELOPMENT; EMPIRICAL RESEARCH; INDUSTRIAL MARKETS; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; PRODUCT CUSTOMIZATION; PRODUCT KNOWLEDGE; RELATIONSHIP MANAGEMENT; RELATIONSHIP MARKETING; TECHNOLOGICAL UNCERTAINTY; TECHNOLOGY-BASED; THEORETICAL FRAMEWORK; TRANSACTION COST ANALYSIS;

COMMERCE; COST ACCOUNTING; INDUSTRY; MANAGERS; SALES;

PRODUCT DEVELOPMENT;

EID: 80054682914     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00867.x     Document Type: Article

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