Achieving customer satisfaction in services firms via branding capability and customer empowerment

Journal of Services Marketing

Volumn 25, Issue 7, 2011, Pages 489-496

  O'Cass, Aron ^a   Ngo, Liem Viet ^b  

^a UNIVERSITY OF TASMANIA   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Customer empowerment; Customer satisfaction; Market orientation; Service branding

Indexed keywords

EID: 80054011003     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111173615     Document Type: Article

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