Opportunism in brand partnerships: Effects of coercion and relationship norms

Cornell Hospitality Quarterly

Volumn 52, Issue 4, 2011, Pages 377-387

  Dev, Chekitan S ^a   Grzeskowiak, Stephan ^b   Brown, James R ^c  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

brand management; hotel brand opportunism; hotel franchising

Indexed keywords

EID: 80053990367     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965510397656     Document Type: Article

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