Marketing strategy implementation in higher education: A mixed approach for model development and testing

Journal of Marketing Management

Volumn 27, Issue 11-12, 2011, Pages 1117-1141

  Naidoo, Vik ^a   Wu, Terry ^b  

^a DEAKIN UNIVERSITY   (Australia)

^b UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

Author keywords

Education services; International marketing strategy; International students; Services trade; Strategy implementation

Indexed keywords

EID: 80053985522     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.609132     Document Type: Article

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