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Volumn 24, Issue 3, 2003, Pages 199-215

The context of dominance: An industry-driven framework for exploiting reputation

Author keywords

Dominance; Informational asymmetries; Reputation; Resource based view

Indexed keywords

CONSUMER PRODUCTS; ECONOMICS; MARKETING; RESOURCE ALLOCATION; STRATEGIC PLANNING; SUSTAINABLE DEVELOPMENT;

EID: 0037371503     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/smj.291     Document Type: Article
Times cited : (144)

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