Driving corporate reputations from the inside: A strategic role and strategic dilemmas for HR?

Asia Pacific Journal of Human Resources

Volumn 47, Issue 2, 2009, Pages 219-235

  Martin, Graeme ^a  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Corporate branding; Corporate reputations; Employer branding; Governance; Human resources

Indexed keywords

EID: 69949088262     PISSN: 10384111     EISSN: 17447941     Source Type: Journal    
DOI: 10.1177/1038411109105443     Document Type: Article

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