A comparative study of the management styles of marketing managers in Australia and the People's Republic of China

International Marketing Review

Volumn 22, Issue 1, 2005, Pages 34-47

  Poon, Patrick S ^a   Evangelista, Felicitas U ^b   Albaum, Gerald ^c  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

^c UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

Australia; China; International marketing; Management styles; Marketing decision making; National cultures

Indexed keywords

EID: 18844397037     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510581163     Document Type: Article

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