The bluetooth enigma: Practicalities impair potential awareness is high. Can usage be higher?

Journal of Advertising Research

Volumn 51, Issue 1, 2011, Pages

  Cockrill, Antje ^a   Goode, Mark M ^b   White, Amy ^c  

^a GOETHE UNIVERSITY   (Germany)

^b SWANSEA UNIVERSITY   (United Kingdom)

^c SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053078399     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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