Organizational identification as a determinant of customer orientation in service organizations

Marketing Letters

Volumn 18, Issue 4, 2007, Pages 265-278

  Wieseke, Jan ^a   Ullrich, Johannes ^b   Christ, Oliver ^c   Van Dick, Rolf ^b,d  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b GOETHE UNIVERSITY   (Germany)

^c PHILIPPS UNIVERSITY MARBURG   (Germany)

^d ASTON UNIVERSITY   (United Kingdom)

Author keywords

Customer orientation; Multilevel; Organizational identification

Indexed keywords

EID: 34548760254     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9021-2     Document Type: Article

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