Event image perceptions among active and passive sports tourists at marathon races

International Journal of Sports Marketing and Sponsorship

Volumn 12, Issue 1, 2011, Pages 37-52

  Hallmann, Kirstin ^a   Kaplanidou, Kyriaki ^b   Breuer, Christoph ^a  

^a GERMAN SPORT UNIVERSITY COLOGNE   (Germany)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Correspondence analysis; Image research; Marathon; Sports events; Sports tourism

Indexed keywords

EID: 80053047872     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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