메뉴 건너뛰기




Volumn 9, Issue 3, 2004, Pages 267-282

Bundling sport events with the host destination

Author keywords

[No Author keywords available]

Indexed keywords


EID: 29344448133     PISSN: 14775085     EISSN: 10295399     Source Type: Journal    
DOI: 10.1080/1477508042000320241     Document Type: Article
Times cited : (225)

References (79)
  • 1
  • 2
    • 30544442709 scopus 로고    scopus 로고
    • World University Games–1993 at Buffalo (New York): Boosting its tourism industry or missing an opportunity–an international marketing perspective
    • Ahmed, ZU, Krohn, FB, and Heller, VL. 1996. World University Games–1993 at Buffalo (New York):Boosting its tourism industry or missing an opportunity–an international marketing perspective. Journal of Professional Services Marketing, 14(2):79–97.
    • (1996) Journal of Professional Services Marketing , vol.14 , Issue.2 , pp. 79-97
    • Ahmed, Z.U.1    Krohn, F.B.2    Heller, V.L.3
  • 3
    • 0011102764 scopus 로고
    • The IndyCar Grand Prix: Costs and benefits
    • Black, T, and Pape, A. 1995. The IndyCar Grand Prix:Costs and benefits. Australian Accountant, 65(8):25–28.
    • (1995) Australian Accountant , vol.65 , Issue.8 , pp. 25-28
    • Black, T.1    Pape, A.2
  • 4
    • 29344450073 scopus 로고
    • A contribution approach to price bundling in tourism
    • Bojamic, DC, and Calantone, RJ. 1990. A contribution approach to price bundling in tourism. Annals of Tourism Research, 17:528–540.
    • (1990) Annals of Tourism Research , vol.17 , pp. 528-540
    • Bojamic, D.C.1    Calantone, R.J.2
  • 5
    • 0031423196 scopus 로고    scopus 로고
    • Civic boosterism in the politics of local economic development: Institutional positions and “strategic orientations” in the consumption of hallmark events
    • Boyle, M. 1997. Civic boosterism in the politics of local economic development:Institutional positions and “strategic orientations” in the consumption of hallmark events. Environment and Planning, 29:1975–1997.
    • (1997) Environment and Planning , vol.29 , pp. 1975-1997
    • Boyle, M.1
  • 6
    • 0030720829 scopus 로고    scopus 로고
    • Strategic planning before and after a mega–event
    • Bramwell, B. 1997. Strategic planning before and after a mega–event. Tourism Management, 18:167–176.
    • (1997) Tourism Management , vol.18 , pp. 167-176
    • Bramwell, B.1
  • 7
    • 0032907025 scopus 로고    scopus 로고
    • Collaboration in local tourism policymaking
    • Bramwell, B, and Sharman, A. 1999. Collaboration in local tourism policymaking. Annals of Tourism Research, 26:392–415.
    • (1999) Annals of Tourism Research , vol.26 , pp. 392-415
    • Bramwell, B.1    Sharman, A.2
  • 9
    • 0035210699 scopus 로고    scopus 로고
    • Reconciling cost–benefit and economic impact assessment for event tourism
    • Burgan, B, and Mules, T. 2001. Reconciling cost–benefit and economic impact assessment for event tourism. Tourism Economics, 7:321–330.
    • (2001) Tourism Economics , vol.7 , pp. 321-330
    • Burgan, B.1    Mules, T.2
  • 10
    • 0036752882 scopus 로고    scopus 로고
    • Relationship of demographic and trip characteristics to visitor spending: An analysis of sports travel visitors across time
    • Cannon, TF, and Ford, J. 2002. Relationship of demographic and trip characteristics to visitor spending:An analysis of sports travel visitors across time. Tourism Economics, 8:263–271.
    • (2002) Tourism Economics , vol.8 , pp. 263-271
    • Cannon, T.F.1    Ford, J.2
  • 11
    • 0038346081 scopus 로고    scopus 로고
    • Global competitiveness and special events in cultural tourism: The example of the Barnes Exhibit at the Art Gallery of Ontario, Toronto
    • Carmichael, BA. 2002. Global competitiveness and special events in cultural tourism:The example of the Barnes Exhibit at the Art Gallery of Ontario, Toronto. Canadian Geographer, 46:310–324.
    • (2002) Canadian Geographer , vol.46 , pp. 310-324
    • Carmichael, B.A.1
  • 12
    • 0042313231 scopus 로고    scopus 로고
    • Sport and tourism: Capitalising on the linkage
    • In D. Kluka & G. Schilling (Eds), Oxford, UK: Meyer & Meyer
    • Chalip L, 2001 Sport and tourism:Capitalising on the linkage In D. Kluka & G. Schilling (Eds) The business of sport (pp. 77–89) Oxford, UK:Meyer & Meyer
    • (2001) The business of sport , pp. 77-89
    • Chalip, L.1
  • 13
    • 0036247409 scopus 로고    scopus 로고
    • Local business leveraging of a sport event: Managing an event for economic benefit
    • Chalip, L, and Leyns, A. 2002. Local business leveraging of a sport event:Managing an event for economic benefit. Journal of Sport Management, 16:132–158.
    • (2002) Journal of Sport Management , vol.16 , pp. 132-158
    • Chalip, L.1    Leyns, A.2
  • 14
    • 34248344775 scopus 로고    scopus 로고
    • Tourist expenditures at heritage festivals
    • Chhabra, D, Sills, E, and Rea, P. 2002. Tourist expenditures at heritage festivals. Event Management, 7:221–230.
    • (2002) Event Management , vol.7 , pp. 221-230
    • Chhabra, D.1    Sills, E.2    Rea, P.3
  • 15
    • 0002091654 scopus 로고
    • Economic impact analysis of sports facilities and events: Eleven sources of misapplication
    • Crompton, JL. 1995. Economic impact analysis of sports facilities and events:Eleven sources of misapplication. Journal of Sport Management, 9:14–35.
    • (1995) Journal of Sport Management , vol.9 , pp. 14-35
    • Crompton, J.L.1
  • 16
    • 0033271676 scopus 로고    scopus 로고
    • Intertemporal mixed bundling and buying frenzies
    • DeGraba, P, and Mohammed, R. 1999. Intertemporal mixed bundling and buying frenzies. RAND Journal of Economics, 30:694–718.
    • (1999) RAND Journal of Economics , vol.30 , pp. 694-718
    • DeGraba, P.1    Mohammed, R.2
  • 17
    • 0003390260 scopus 로고
    • A day in the city: Using conjoint choice experiments to model urban tourists' choice of activity packages
    • Dellaert, B, Borgers, A, and Timmermans, H. 1995. A day in the city:Using conjoint choice experiments to model urban tourists' choice of activity packages. Tourism Management, 16:347–353.
    • (1995) Tourism Management , vol.16 , pp. 347-353
    • Dellaert, B.1    Borgers, A.2    Timmermans, H.3
  • 18
    • 0042134591 scopus 로고    scopus 로고
    • Consumer activity pattern choice: Development and test of stage–dependent conjoint choice experiments
    • Dellaert, B, Borgers, A, and Timmermans, H. 1997. Consumer activity pattern choice:Development and test of stage–dependent conjoint choice experiments. Journal of Retailing and Consumer Services, 4:25–37.
    • (1997) Journal of Retailing and Consumer Services , vol.4 , pp. 25-37
    • Dellaert, B.1    Borgers, A.2    Timmermans, H.3
  • 19
    • 0009021865 scopus 로고    scopus 로고
    • A market–based approach for partner selection in marketing alliances
    • Dev, CS, and Klein, S. 1996. A market–based approach for partner selection in marketing alliances. Journal of Travel Research, 35(1):11–17.
    • (1996) Journal of Travel Research , vol.35 , Issue.1 , pp. 11-17
    • Dev, C.S.1    Klein, S.2
  • 20
    • 1842786401 scopus 로고    scopus 로고
    • Taking world cities literally: Marketing the city in a global space of flows
    • Doel, M, and Hubbard, P. 2002. Taking world cities literally:Marketing the city in a global space of flows. City, 6:351–368.
    • (2002) City , vol.6 , pp. 351-368
    • Doel, M.1    Hubbard, P.2
  • 22
    • 0001213399 scopus 로고    scopus 로고
    • Ranfurly Shield rugby: An investigation into the impacts of a sporting event on a provincial city, New Plymouth, Taranaki, New Zealand
    • Garnham, B. 1997. Ranfurly Shield rugby:An investigation into the impacts of a sporting event on a provincial city, New Plymouth, Taranaki, New Zealand. Festival Management and Event Tourism, 4:145–149.
    • (1997) Festival Management and Event Tourism , vol.4 , pp. 145-149
    • Garnham, B.1
  • 23
    • 29344457732 scopus 로고    scopus 로고
    • Enhancing sport marketing through cultural and arts program: Lessons from the Sydney 2000 Olympic Arts Festivals
    • Garcia, B. 2001. Enhancing sport marketing through cultural and arts program:Lessons from the Sydney 2000 Olympic Arts Festivals. Sport Management Review, 4:193–219.
    • (2001) Sport Management Review , vol.4 , pp. 193-219
    • Garcia, B.1
  • 24
    • 0041812543 scopus 로고    scopus 로고
    • Trends, strategies, and issues in sport event tourism
    • Getz, D. 1998. Trends, strategies, and issues in sport event tourism. Sport Marketing Quarterly, 7(2):8–13.
    • (1998) Sport Marketing Quarterly , vol.7 , Issue.2 , pp. 8-13
    • Getz, D.1
  • 25
    • 84992975662 scopus 로고    scopus 로고
    • The economic importance of major sports events: A case study of six events
    • Gratton, C, Dobson, N, and Shibli, S. 2000. The economic importance of major sports events:A case study of six events. Managing Leisure, 5:17–28.
    • (2000) Managing Leisure , vol.5 , pp. 17-28
    • Gratton, C.1    Dobson, N.2    Shibli, S.3
  • 27
    • 0041812476 scopus 로고    scopus 로고
    • Leveraging subculture and identity to promote sport events
    • Green, BC. 2001. Leveraging subculture and identity to promote sport events. Sport Management Review, 4:1–19.
    • (2001) Sport Management Review , vol.4 , pp. 1-19
    • Green, B.C.1
  • 28
    • 0000535414 scopus 로고    scopus 로고
    • Sport tourism as the celebration of subculture
    • Green, BC, and Chalip, L. 1998. Sport tourism as the celebration of subculture. Annals of Tourism Research, 25:275–291.
    • (1998) Annals of Tourism Research , vol.25 , pp. 275-291
    • Green, B.C.1    Chalip, L.2
  • 29
    • 77955987832 scopus 로고
    • Conjoint analysis in consumer research: Issues and outlook
    • Green, PE, and Srinivasan, V. 1978. Conjoint analysis in consumer research:Issues and outlook. Journal of Consumer Research, 5:103–123.
    • (1978) Journal of Consumer Research , vol.5 , pp. 103-123
    • Green, P.E.1    Srinivasan, V.2
  • 30
    • 0002388032 scopus 로고
    • Conjoint analysis in marketing: New developments with implications for research and practice
    • Green, PE, and Srinivasan, V. 1990. Conjoint analysis in marketing:New developments with implications for research and practice. Journal of Marketing, 54(4):3–19.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 3-19
    • Green, P.E.1    Srinivasan, V.2
  • 31
    • 0002506716 scopus 로고
    • The price bundling of services: A normative framework
    • Guiltinan, JP. 1987. The price bundling of services:A normative framework. Journal of Marketing, 51(2):74–85.
    • (1987) Journal of Marketing , vol.51 , Issue.2 , pp. 74-85
    • Guiltinan, J.P.1
  • 32
    • 0007244955 scopus 로고
    • Impact of bundle type, price framing and familiarity on purchase intention for the bundle
    • Harlam, BA, Krishna, A, Lehman, DR, and Mela, C. 1995. Impact of bundle type, price framing and familiarity on purchase intention for the bundle. Journal of Business Research, 33:57–65.
    • (1995) Journal of Business Research , vol.33 , pp. 57-65
    • Harlam, B.A.1    Krishna, A.2    Lehman, D.R.3    Mela, C.4
  • 33
    • 0036160197 scopus 로고    scopus 로고
    • Sport, tourism and seasons: The challenges and potential of overcoming seasonality in the sport and tourism sectors
    • Higham, JES, and Hinch, TD. 2002. Sport, tourism and seasons:The challenges and potential of overcoming seasonality in the sport and tourism sectors. Tourism Management, 23:175–185.
    • (2002) Tourism Management , vol.23 , pp. 175-185
    • Higham, J.E.S.1    Hinch, T.D.2
  • 34
    • 0037490431 scopus 로고    scopus 로고
    • Sport, space and time: Effects of the Otago Highlanders franchise on tourism
    • Higham, JES, and Hinch, TD. 2003. Sport, space and time:Effects of the Otago Highlanders franchise on tourism. Journal of Sport Management, 17:235–257.
    • (2003) Journal of Sport Management , vol.17 , pp. 235-257
    • Higham, J.E.S.1    Hinch, T.D.2
  • 36
    • 0345414988 scopus 로고    scopus 로고
    • Multidestination pleasure travel patterns: Empirical evidence from the American travel survey
    • Hwang, Y–H, and Fesenmaier, DR. 2003. Multidestination pleasure travel patterns:Empirical evidence from the American travel survey. Journal of Travel Research, 42:166–171.
    • (2003) Journal of Travel Research , vol.42 , pp. 166-171
    • Hwang, Y.-H.1    Fesenmaier, D.R.2
  • 37
    • 26044445324 scopus 로고    scopus 로고
    • Building events into destination branding: Insights from experts
    • Jago, L, Chalip, L, Brown, G, Mules, T, and Ali, S. 2003. Building events into destination branding:Insights from experts. Event Management, 8:3–14.
    • (2003) Event Management , vol.8 , pp. 3-14
    • Jago, L.1    Chalip, L.2    Brown, G.3    Mules, T.4    Ali, S.5
  • 38
    • 34247790341 scopus 로고
    • Collaboration theory and community tourism planning
    • Jamal, TB, and Getz, D. 1994. Collaboration theory and community tourism planning. Annals of Tourism Research, 22:186–204.
    • (1994) Annals of Tourism Research , vol.22 , pp. 186-204
    • Jamal, T.B.1    Getz, D.2
  • 39
    • 85086538737 scopus 로고
    • Leisure and shopping–tourism product mix
    • In G. Ashworth & B. Goodall (Eds.), London: Routledge
    • Jansen–Verbeke M, 1990 Leisure and shopping–tourism product mix In G. Ashworth & B. Goodall (Eds.) Marketing tourism places (pp. 128–137) London:Routledge
    • (1990) Marketing tourism places , pp. 128-137
    • Jansen–Verbeke, M.1
  • 41
    • 84937309346 scopus 로고
    • Long–term impacts of a mega–event on international tourism to the host country: A conceptual model and the case of the 1988 Seoul Olympics
    • Kang, YS, and Perdue, R. 1994. Long–term impacts of a mega–event on international tourism to the host country:A conceptual model and the case of the 1988 Seoul Olympics. Journal of International Consumer Marketing, 6:205–226.
    • (1994) Journal of International Consumer Marketing , vol.6 , pp. 205-226
    • Kang, Y.S.1    Perdue, R.2
  • 42
    • 85024233033 scopus 로고    scopus 로고
    • Why travel to the FIFA World Cup: Effects of motives, background, interests, and constraints
    • in press
    • Kim N–S, Chalip L, in press Why travel to the FIFA World Cup:Effects of motives, background, interests, and constraints Tourism Management
    • Tourism Management
    • Kim, N.-S.1    Chalip, L.2
  • 43
    • 85131371215 scopus 로고
    • Country/service bundling in international tourism: Criteria for the selection of an efficient bundle mix and allocation of joint revenues
    • Kinberg, Y, and Sudit, EF. 1979. Country/service bundling in international tourism:Criteria for the selection of an efficient bundle mix and allocation of joint revenues. Journal of International Business Studies, 10(2):51–63.
    • (1979) Journal of International Business Studies , vol.10 , Issue.2 , pp. 51-63
    • Kinberg, Y.1    Sudit, E.F.2
  • 44
    • 0000257361 scopus 로고
    • Using discrete choice models with experimental design data to forecast consumer demand for a unique cultural event
    • Louviere, JJ, and Hensher, DA. 1983. Using discrete choice models with experimental design data to forecast consumer demand for a unique cultural event. Journal of Consumer Research, 10:348–361.
    • (1983) Journal of Consumer Research , vol.10 , pp. 348-361
    • Louviere, J.J.1    Hensher, D.A.2
  • 45
    • 0030439945 scopus 로고    scopus 로고
    • Evidence of cumulative attraction in multidestination recreational trip decisions
    • Lue, C–C, Crompton, JL, and Stewart, WP. 1996. Evidence of cumulative attraction in multidestination recreational trip decisions. Journal of Travel Research, 35(1):41–49.
    • (1996) Journal of Travel Research , vol.35 , Issue.1 , pp. 41-49
    • Lue, C.-C.1    Crompton, J.L.2    Stewart, W.P.3
  • 46
    • 0242350525 scopus 로고    scopus 로고
    • Young people's socialisation into sport: A case study of an athletics club
    • MacPhail, A, Gorely, T, and Kirk, D. 2003. Young people's socialisation into sport:A case study of an athletics club. Sport, Education and Society, 8:251–267.
    • (2003) Sport, Education and Society , vol.8 , pp. 251-267
    • MacPhail, A.1    Gorely, T.2    Kirk, D.3
  • 47
    • 0033459109 scopus 로고    scopus 로고
    • Strategic and welfare implications of bundling
    • Martin, S. 1999. Strategic and welfare implications of bundling. Economics Letters, 62:371–376.
    • (1999) Economics Letters , vol.62 , pp. 371-376
    • Martin, S.1
  • 48
    • 78650003093 scopus 로고
    • An investigation of the different motivations of marathon runners with varying degrees of experience
    • Masters, KS, and Ogles, BM. 1995. An investigation of the different motivations of marathon runners with varying degrees of experience. Journal of Sport Behavior, 18:69–79.
    • (1995) Journal of Sport Behavior , vol.18 , pp. 69-79
    • Masters, K.S.1    Ogles, B.M.2
  • 49
    • 2342435452 scopus 로고
    • Segmenting the Australian domestic travel market by holiday activity participation
    • Morrison, AM, Hsieh, S, and O'Leary, JT. 1994. Segmenting the Australian domestic travel market by holiday activity participation. Journal of Tourism Studies, 5(1):39–56.
    • (1994) Journal of Tourism Studies , vol.5 , Issue.1 , pp. 39-56
    • Morrison, A.M.1    Hsieh, S.2    O'Leary, J.T.3
  • 50
    • 0012958126 scopus 로고    scopus 로고
    • Taxpayer subsidies for major sporting events
    • Mules, T. 1998. Taxpayer subsidies for major sporting events. Sport Management Review, 1:25–43.
    • (1998) Sport Management Review , vol.1 , pp. 25-43
    • Mules, T.1
  • 51
    • 0030460802 scopus 로고    scopus 로고
    • An economic perspective on special events
    • Mules, T, and Faulkner, B. 1996. An economic perspective on special events. Tourism Economics, 2:107–117.
    • (1996) Tourism Economics , vol.2 , pp. 107-117
    • Mules, T.1    Faulkner, B.2
  • 52
    • 0002865823 scopus 로고
    • Implicit price bundling of retail products: A multiproduct approach to maximizing store profitability
    • Mulhern, FJ, and Leone, RP. 1991. Implicit price bundling of retail products:A multiproduct approach to maximizing store profitability. Journal of Marketing, 55:63–76.
    • (1991) Journal of Marketing , vol.55 , pp. 63-76
    • Mulhern, F.J.1    Leone, R.P.2
  • 53
    • 12244285218 scopus 로고
    • Justificatory accounts and the meaning of the marathon as a social event
    • Murray, KD. 1985. Justificatory accounts and the meaning of the marathon as a social event. Australian Psychologist, 20:61–74.
    • (1985) Australian Psychologist , vol.20 , pp. 61-74
    • Murray, K.D.1
  • 55
    • 84986132970 scopus 로고    scopus 로고
    • The effect of price bundling on consumer perceptions of value
    • Naylor, G, and Frank, KE. 2001. The effect of price bundling on consumer perceptions of value. Journal of Services Marketing, 15:270–281.
    • (2001) Journal of Services Marketing , vol.15 , pp. 270-281
    • Naylor, G.1    Frank, K.E.2
  • 56
    • 33746331148 scopus 로고    scopus 로고
    • Older vs. younger adult male marathon runners: Participative motives and training habits
    • Ogles, BM, and Masters, KS. 2000. Older vs. younger adult male marathon runners:Participative motives and training habits. Journal of Sport Behavior, 23:130–143.
    • (2000) Journal of Sport Behavior , vol.23 , pp. 130-143
    • Ogles, B.M.1    Masters, K.S.2
  • 57
    • 0037389980 scopus 로고    scopus 로고
    • The evolution and transformation of a tourism destination network: The Waitomo Caves, New Zealand
    • Pavlovich, K. 2003. The evolution and transformation of a tourism destination network:The Waitomo Caves, New Zealand. Tourism Management, 24:203–216.
    • (2003) Tourism Management , vol.24 , pp. 203-216
    • Pavlovich, K.1
  • 58
    • 0007732475 scopus 로고    scopus 로고
    • Winners and losers: Redistribution and the use of economic impact analysis in marketing
    • Putsis, WP. 1998. Winners and losers:Redistribution and the use of economic impact analysis in marketing. Journal of Macromarketing, 18:24–33.
    • (1998) Journal of Macromarketing , vol.18 , pp. 24-33
    • Putsis, W.P.1
  • 59
    • 29144531800 scopus 로고    scopus 로고
    • Holiday packaging and tourist decision making
    • Rewtrakunphaiboon, W, and Oppewal, H. 2003. Holiday packaging and tourist decision making. Tourism Analysis, 8:193–196.
    • (2003) Tourism Analysis , vol.8 , pp. 193-196
    • Rewtrakunphaiboon, W.1    Oppewal, H.2
  • 60
    • 0013161277 scopus 로고
    • Hallmark events: An evaluation of a strategic response to seasonality in the travel market
    • Ritchie, JRB, and Beliveau, D. 1974. Hallmark events:An evaluation of a strategic response to seasonality in the travel market. Journal of Travel Research, 14(2):14–20.
    • (1974) Journal of Travel Research , vol.14 , Issue.2 , pp. 14-20
    • Ritchie, J.R.B.1    Beliveau, D.2
  • 61
    • 0028073938 scopus 로고
    • Mega–events and urban policy
    • Roche, M. 1994. Mega–events and urban policy. Annals of Tourism Research, 21:1–19.
    • (1994) Annals of Tourism Research , vol.21 , pp. 1-19
    • Roche, M.1
  • 62
  • 63
    • 0030558607 scopus 로고    scopus 로고
    • Politics, economic development and the Volvo International Tennis Tournament
    • Sack, AL, and Johnson, AT. 1996. Politics, economic development and the Volvo International Tennis Tournament. Journal of Sport Management, 10:1–14.
    • (1996) Journal of Sport Management , vol.10 , pp. 1-14
    • Sack, A.L.1    Johnson, A.T.2
  • 65
    • 84972630632 scopus 로고
    • Sport clubs and parents as socializing agents in sports
    • Seppaenen, P. 1982. Sport clubs and parents as socializing agents in sports. International Review for the Sociology of Sport, 17(1):79–90.
    • (1982) International Review for the Sociology of Sport , vol.17 , Issue.1 , pp. 79-90
    • Seppaenen, P.1
  • 67
    • 0032220893 scopus 로고    scopus 로고
    • Athletes, runners, and joggers: Participation–group dynamics in a sport of “individuals
    • Smith, SL. 1998. Athletes, runners, and joggers:Participation–group dynamics in a sport of “individuals.”. Sociology of Sport Journal, 15:174–192.
    • (1998) Sociology of Sport Journal , vol.15 , pp. 174-192
    • Smith, S.L.1
  • 68
    • 51749098660 scopus 로고    scopus 로고
    • Finding a price policy that maximises the ticket revenues at sporting events: A focus on price bundling
    • Solberg, HA. 2001. Finding a price policy that maximises the ticket revenues at sporting events:A focus on price bundling. European Sport Management Quarterly, 1:300–319.
    • (2001) European Sport Management Quarterly , vol.1 , pp. 300-319
    • Solberg, H.A.1
  • 69
    • 0030138409 scopus 로고    scopus 로고
    • The entrepreneurial system: On entrepreneurship in the context of a mega–event
    • Spilling, OR. 1996. The entrepreneurial system:On entrepreneurship in the context of a mega–event. Journal of Business Research, 36:91–103.
    • (1996) Journal of Business Research , vol.36 , pp. 91-103
    • Spilling, O.R.1
  • 73
    • 0031796517 scopus 로고    scopus 로고
    • City marketing: A multi–attribute approach
    • Van Limburg, B. 1998. City marketing:A multi–attribute approach. Tourism Management, 19:475–477.
    • (1998) Tourism Management , vol.19 , pp. 475-477
    • Van Limburg, B.1
  • 74
    • 21344485435 scopus 로고
    • A probabilistic approach to pricing a bundle of products or services
    • Venkatesh, R, and Mahajan, V. 1993. A probabilistic approach to pricing a bundle of products or services. Journal of Marketing Research, 30:494–508.
    • (1993) Journal of Marketing Research , vol.30 , pp. 494-508
    • Venkatesh, R.1    Mahajan, V.2
  • 76
    • 0037828016 scopus 로고    scopus 로고
    • Why the two won't tango! Explaining the lack of integrated policies for sport and tourism in the UK
    • Weed, M. 2003. Why the two won't tango! Explaining the lack of integrated policies for sport and tourism in the UK. Journal of Sport Management, 17:258–283.
    • (2003) Journal of Sport Management , vol.17 , pp. 258-283
    • Weed, M.1
  • 77
    • 0039956760 scopus 로고    scopus 로고
    • Goal orientations and perceptions of the motivational climate created by significant others
    • White, SA, Kavussanu, M, and Guest, SM. 1998. Goal orientations and perceptions of the motivational climate created by significant others. European Journal of Physical Education, 3:212–228.
    • (1998) European Journal of Physical Education , vol.3 , pp. 212-228
    • White, S.A.1    Kavussanu, M.2    Guest, S.M.3
  • 78
    • 0001151621 scopus 로고    scopus 로고
    • The global crisis: International sport, tourism and the marketing of cities
    • Whitson, D, and Macintosh, D. 1996. The global crisis:International sport, tourism and the marketing of cities. Journal of Sport and Social Issues, 20:278–297.
    • (1996) Journal of Sport and Social Issues , vol.20 , pp. 278-297
    • Whitson, D.1    Macintosh, D.2
  • 79
    • 21144481653 scopus 로고
    • How buyers perceive savings in a bundle price: An examination of a bundle's transaction value
    • Yadav, MS, and Monroe, KB. 1993. How buyers perceive savings in a bundle price:An examination of a bundle's transaction value. Journal of Marketing Research, 30:350–358.
    • (1993) Journal of Marketing Research , vol.30 , pp. 350-358
    • Yadav, M.S.1    Monroe, K.B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.