Word of mouth and the viewing of television programs

Journal of Advertising Research

Volumn 47, Issue 4, 2007, Pages 462-471

  Romaniuk, Jenni ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149083356     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070481     Document Type: Article

References (25)

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