Can public-service advertising change childrens nutrition habits? The impact of relevance and familiarity

Journal of Advertising Research

Volumn 50, Issue 4, 2010, Pages

  Hota, Monali ^a   Cáceres, Ruben Chumpitaz ^a   Cousin, Antoine ^b  

^a ISEG School of Management   (France)

^b DISTRIBUCIONES FACUNDO SA ^*  (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053003594     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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