Initial Retrieval Difficulty and Subsequent Recall in an Advertising Setting

Journal of Consumer Psychology

Volumn 5, Issue 4, 1996, Pages 299-323

  Forehand, Mark R ^a   Keller, Kevin Lane ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23744491717     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0504_01     Document Type: Article

References (68)

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