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Volumn 284, Issue 1, 2000, Pages 335-347

Marketing percolation

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER SIMULATION; DIFFERENCE EQUATIONS; DIFFERENTIAL EQUATIONS; MARKETING; SALES; SENSITIVITY ANALYSIS;

EID: 0034276030     PISSN: 03784371     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-4371(00)00260-0     Document Type: Article
Times cited : (90)

References (20)
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    • (1990) J. Marketing Res. , vol.27 , pp. 70
    • Sultan, F.1    Parley, J.U.2    Lehmann, D.R.3
  • 3
    • 0003162605 scopus 로고
    • New product diffusion models in marketing: A review and directions for research
    • V. Mahajan, E. Muller, P.M. Bass, New product diffusion models in marketing: a review and directions for research, J. Marketing 54 (1990) 1.
    • (1990) J. Marketing , vol.54 , pp. 1
    • Mahajan, V.1    Muller, E.2    Bass, P.M.3
  • 4
    • 0003159590 scopus 로고
    • The diffusion of hybrid seed corn in two Iowa communities
    • B. Ryan, N.C. Gross, The diffusion of hybrid seed corn in two Iowa communities, Rural Sociology 8 (1943) 15.
    • (1943) Rural Sociology , vol.8 , pp. 15
    • Ryan, B.1    Gross, N.C.2
  • 7
    • 0001449665 scopus 로고
    • A new product growth model for consumer durables
    • F.M. Bass, A new product growth model for consumer durables, Manage. Sci. 15 (1969) 215.
    • (1969) Manage. Sci. , vol.15 , pp. 215
    • Bass, F.M.1
  • 8
    • 0000087498 scopus 로고
    • Aggregate diffusion models in marketing: A critical review
    • P.M. Parker, Aggregate diffusion models in marketing: a critical review, Int. J. Forecasting 10 (1994) 353.
    • (1994) Int. J. Forecasting , vol.10 , pp. 353
    • Parker, P.M.1
  • 9
    • 0001517029 scopus 로고
    • A new approach to consumer theory
    • K. Lancaster, A new approach to consumer theory, J. Political Economy 74 (1966) 132.
    • (1966) J. Political Economy , vol.74 , pp. 132
    • Lancaster, K.1
  • 10
    • 0000157341 scopus 로고
    • The innovation diffusion process in a heterogeneous population: A micro modeling approach
    • R. Chatterjee, J. Eliashberg, The innovation diffusion process in a heterogeneous population: a micro modeling approach, Manage. Sci. 36 (1990) 1057.
    • (1990) Manage. Sci. , vol.36 , pp. 1057
    • Chatterjee, R.1    Eliashberg, J.2
  • 11
    • 21844481302 scopus 로고
    • Why the Bass model fits without decision variables
    • F.M. Bass, K.V. Trichy, D.C. Jain, Why the Bass model fits without decision variables, Marketing Sci. 13 (1994) 203.
    • (1994) Marketing Sci. , vol.13 , pp. 203
    • Bass, F.M.1    Trichy, K.V.2    Jain, D.C.3
  • 20
    • 33646097511 scopus 로고    scopus 로고
    • Electronic Industries Alliance, Washington, DC
    • The Electronic Market Data Book, Electronic Industries Alliance, Washington, DC, 2000.
    • (2000) The Electronic Market Data Book


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.