-
2
-
-
0000514103
-
Experts as negative opinion leaders in the diffusion of a technological innovation
-
Leonard-Barton D. Experts as negative opinion leaders in the diffusion of a technological innovation J. Consum. Res. 11 4 1985 914-926
-
(1985)
J. Consum. Res.
, vol.11
, Issue.4
, pp. 914-926
-
-
Leonard-Barton, D.1
-
3
-
-
0034341524
-
MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures
-
Eliashberg J. Jonker J.-J. Sawheny M.S. Wierenga B. MOVIEMOD: an implementable decision-support system for prerelease market evaluation of motion pictures Mark. Sci. 19 3 2000 226-243
-
(2000)
Mark. Sci.
, vol.19
, Issue.3
, pp. 226-243
-
-
Eliashberg, J.1
Jonker, J.-J.2
Sawheny, M.S.3
Wierenga, B.4
-
4
-
-
0001592483
-
Introduction strategy for new products with positive and negative word of mouth
-
Mahajan V. Muller E. Kerin R.A. Introduction strategy for new products with positive and negative word of mouth Manage. Sci. 30 12 1984 1389-1404
-
(1984)
Manage. Sci.
, vol.30
, Issue.12
, pp. 1389-1404
-
-
Mahajan, V.1
Muller, E.2
Kerin, R.A.3
-
6
-
-
0001728801
-
Role of product-related conversations in the diffusion of a new product
-
Arndt J. Role of product-related conversations in the diffusion of a new product J. Mark. Res. 4 3 1967 291-295
-
(1967)
J. Mark. Res.
, vol.4
, Issue.3
, pp. 291-295
-
-
Arndt, J.1
-
7
-
-
0010087219
-
Talk of the network: A complex systems look at the underlying process of word-of-mouth
-
Goldenberg J. Libai B. Muller E. Talk of the network: a complex systems look at the underlying process of word-of-mouth Mark. Lett. 12 3 2001 209-221
-
(2001)
Mark. Lett.
, vol.12
, Issue.3
, pp. 209-221
-
-
Goldenberg, J.1
Libai, B.2
Muller, E.3
-
8
-
-
0028591854
-
Innovation diffusion in a borderless global market: Will the 1992 unification of the European community accelerate diffusion of new ideas, products, and technologies?
-
Mahajan V. Muller E. Innovation diffusion in a borderless global market: will the 1992 unification of the European community accelerate diffusion of new ideas, products, and technologies? Technol. Forecast. Soc. Change 45 3 1994 221-235
-
(1994)
Technol. Forecast. Soc. Change
, vol.45
, Issue.3
, pp. 221-235
-
-
Mahajan, V.1
Muller, E.2
-
9
-
-
84856037604
-
A simple mathematical theory of innovative behavior
-
Midgley D.F. A simple mathematical theory of innovative behavior J. Consum. Res. 3 1 1976 31-41
-
(1976)
J. Consum. Res.
, vol.3
, Issue.1
, pp. 31-41
-
-
Midgley, D.F.1
-
10
-
-
0001559313
-
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
-
Herr P.M. Kardes F.R. Kim J. Effects of word-of-mouth and product-attribute information on persuasion: an accessibility-diagnosticity perspective J. Consum. Res. 17 4 1991 454-462
-
(1991)
J. Consum. Res.
, vol.17
, Issue.4
, pp. 454-462
-
-
Herr, P.M.1
Kardes, F.R.2
Kim, J.3
-
11
-
-
0002604811
-
Negative word-of-mouth by dissatisfied consumers: A pilot study
-
Richins M.L. Negative word-of-mouth by dissatisfied consumers: a pilot study J. Mark. 47 1 1983 68-78
-
(1983)
J. Mark.
, vol.47
, Issue.1
, pp. 68-78
-
-
Richins, M.L.1
-
13
-
-
1842648533
-
Using attitude change measures to evaluate new product introductions
-
Day G.S. Using attitude change measures to evaluate new product introductions J. Mark. Res. 7 4 1970 474-482
-
(1970)
J. Mark. Res.
, vol.7
, Issue.4
, pp. 474-482
-
-
Day, G.S.1
-
14
-
-
20044371225
-
Opinion leaders and opinion seekers: Two new measurement scales
-
Flynn L.R. Goldsmith R.E. Eastman J.K. Opinion leaders and opinion seekers: two new measurement scales J. Acad. Mark. Sci. 24 2 1996 137-147
-
(1996)
J. Acad. Mark. Sci.
, vol.24
, Issue.2
, pp. 137-147
-
-
Flynn, L.R.1
Goldsmith, R.E.2
Eastman, J.K.3
-
15
-
-
0346754734
-
Opinion leaders: Is anyone following?
-
Summer
-
Black J.S. Opinion leaders: is anyone following? Public Opin. Q. 46 1982 169-176 (Summer)
-
(1982)
Public Opin. Q.
, vol.46
, pp. 169-176
-
-
Black, J.S.1
-
16
-
-
84935533832
-
Social ties and word-of-mouth referral behavior
-
Brown J.J. Reingen P.H. Social ties and word-of-mouth referral behavior J. Consum. Res. 14 3 1987 350-362
-
(1987)
J. Consum. Res.
, vol.14
, Issue.3
, pp. 350-362
-
-
Brown, J.J.1
Reingen, P.H.2
-
17
-
-
0242472146
-
Resistance to change: A new view of an old problem
-
De Jager P. Resistance to change: a new view of an old problem Futurist 35 3 2001 24-27
-
(2001)
Futurist
, vol.35
, Issue.3
, pp. 24-27
-
-
De Jager, P.1
-
18
-
-
0035733038
-
The effect of novel attributes on product evaluation
-
Mukherjee A. Hoyer W.D. The effect of novel attributes on product evaluation J. Consum. Res. 28 3 2001 462-472
-
(2001)
J. Consum. Res.
, vol.28
, Issue.3
, pp. 462-472
-
-
Mukherjee, A.1
Hoyer, W.D.2
-
19
-
-
0012703767
-
The effect of integrating advertising and negative word-of-mouth communications on message processing and response
-
Smith R.E. Vogt C.A. The effect of integrating advertising and negative word-of-mouth communications on message processing and response J. Consum. Psychol. 4 2 1995 133-151
-
(1995)
J. Consum. Psychol.
, vol.4
, Issue.2
, pp. 133-151
-
-
Smith, R.E.1
Vogt, C.A.2
-
20
-
-
0037688690
-
The role of public and private complaining in satisfaction with problem resolution
-
Bearden W.O. Oliver R.L. The role of public and private complaining in satisfaction with problem resolution J. Consum. Aff. 19 2 1985 222-240
-
(1985)
J. Consum. Aff.
, vol.19
, Issue.2
, pp. 222-240
-
-
Bearden, W.O.1
Oliver, R.L.2
-
21
-
-
51249173625
-
A multivariate analysis of responsiveness to dissatisfaction
-
Richins M.L. A multivariate analysis of responsiveness to dissatisfaction J. Acad. Mark. Sci. 15 3 1987 24-31
-
(1987)
J. Acad. Mark. Sci.
, vol.15
, Issue.3
, pp. 24-31
-
-
Richins, M.L.1
-
22
-
-
51249171851
-
Voice, exit, and negative word-of-mouth behaviors: An investigation across three service categories
-
Singh J. Voice, exit, and negative word-of-mouth behaviors: an investigation across three service categories J. Acad. Mark. Sci. 18 1 1990 1-16
-
(1990)
J. Acad. Mark. Sci.
, vol.18
, Issue.1
, pp. 1-16
-
-
Singh, J.1
-
23
-
-
84992956150
-
Collectivism, individualism and in-group membership: Implications for consumer complaining behavior in multicultural contexts
-
Watkins H.S. Liu R. Collectivism, individualism and in-group membership: implications for consumer complaining behavior in multicultural contexts J. Int. Consum. Mark. 8 3, 4 1996 69-96
-
(1996)
J. Int. Consum. Mark.
, vol.8
, Issue.3-4
, pp. 69-96
-
-
Watkins, H.S.1
Liu, R.2
-
24
-
-
0001092586
-
A market entry timing model for new technologies
-
Kalish S. Lilien G.L. A market entry timing model for new technologies Manage. Sci. 32 2 1986 194-206
-
(1986)
Manage. Sci.
, vol.32
, Issue.2
, pp. 194-206
-
-
Kalish, S.1
Lilien, G.L.2
-
26
-
-
0033413057
-
Accelerating the diffusion of innovations using opinion leaders
-
Valente T.W. Davis R.L. Accelerating the diffusion of innovations using opinion leaders Ann. Am. Acad. Polit. Soc. Sci. 566 1999 55-67
-
(1999)
Ann. Am. Acad. Polit. Soc. Sci.
, vol.566
, pp. 55-67
-
-
Valente, T.W.1
Davis, R.L.2
-
27
-
-
0012758791
-
Opinion leaders, adopters, and communicative adopters: A role analysis
-
Venkatraman M.P. Opinion leaders, adopters, and communicative adopters: a role analysis Psychol. Mark. 6 1 1989 51-68
-
(1989)
Psychol. Mark.
, vol.6
, Issue.1
, pp. 51-68
-
-
Venkatraman, M.P.1
-
28
-
-
84889324527
-
Characteristics of the opinion leader: A new dimension
-
Chan K.K. Misra S. Characteristics of the opinion leader: a new dimension J. Advert. 19 3 1990 53-60
-
(1990)
J. Advert.
, vol.19
, Issue.3
, pp. 53-60
-
-
Chan, K.K.1
Misra, S.2
-
29
-
-
0041921219
-
Dynamic perceptions in personal source information search
-
Yale L.J. Gilly M.C. Dynamic perceptions in personal source information search J. Bus. Res. 32 3 1995 225-237
-
(1995)
J. Bus. Res.
, vol.32
, Issue.3
, pp. 225-237
-
-
Yale, L.J.1
Gilly, M.C.2
-
30
-
-
0034346369
-
A field experiment testing frontline opinion leaders as change agents
-
Lam S.K. Schaubroeck J. A field experiment testing frontline opinion leaders as change agents J. Appl. Psychol. 85 6 2000 987-995
-
(2000)
J. Appl. Psychol.
, vol.85
, Issue.6
, pp. 987-995
-
-
Lam, S.K.1
Schaubroeck, J.2
-
31
-
-
84986715204
-
Dissatisfied consumers: Who gets upset and who takes action
-
Warland R.H. Herrmann R.O. Willits J. Dissatisfied consumers: who gets upset and who takes action J. Consum. Aff. 9 2 1975 148-163
-
(1975)
J. Consum. Aff.
, vol.9
, Issue.2
, pp. 148-163
-
-
Warland, R.H.1
Herrmann, R.O.2
Willits, J.3
-
32
-
-
0035580766
-
Entrenched knowledge structure and consumer response to new products
-
Moreau C.P. Lehmann D.R. Markman A.B. Entrenched knowledge structure and consumer response to new products J. Mark. Res. 38 1 2001 14-29
-
(2001)
J. Mark. Res.
, vol.38
, Issue.1
, pp. 14-29
-
-
Moreau, C.P.1
Lehmann, D.R.2
Markman, A.B.3
-
33
-
-
0345858212
-
-
New York: Touchstone Books
-
Waldorp M.M. Complexity 1992 Touchstone Books New York
-
(1992)
Complexity
-
-
Waldorp, M.M.1
-
34
-
-
0031491005
-
Social network effects on the extent of innovation diffusion: A computer simulation
-
Linthicum, MD
-
Abrahamson E. Rosenkopf L. Social network effects on the extent of innovation diffusion: a computer simulation Organ. Sci. (Linthicum, MD) 8 3 1997 289-309
-
(1997)
Organ. Sci.
, vol.8
, Issue.3
, pp. 289-309
-
-
Abrahamson, E.1
Rosenkopf, L.2
-
35
-
-
0342687040
-
Complexity theory and organization science
-
Linthicum, MD
-
Anderson P. Complexity theory and organization science Organ. Sci. (Linthicum, MD) 10 3 1999 216-232
-
(1999)
Organ. Sci.
, vol.10
, Issue.3
, pp. 216-232
-
-
Anderson, P.1
-
37
-
-
0036004609
-
Riding the saddle, how cross-market communications creates a major slump in sales
-
Goldenberg J. Libai B. Muller E. Riding the saddle, how cross-market communications creates a major slump in sales J. Mark. 66 2 2002 1-16
-
(2002)
J. Mark.
, vol.66
, Issue.2
, pp. 1-16
-
-
Goldenberg, J.1
Libai, B.2
Muller, E.3
-
38
-
-
0000765226
-
New technology adoption in an innovative marketplace: Micro- and macro-level decision making models
-
Bridges E. Couglan A.T. Kalish S. New technology adoption in an innovative marketplace: micro- and macro-level decision making models Int. J. Forecast. 7 1991 257-270
-
(1991)
Int. J. Forecast.
, vol.7
, pp. 257-270
-
-
Bridges, E.1
Couglan, A.T.2
Kalish, S.3
-
39
-
-
0000087498
-
Aggregate diffusion forecasting models in marketing: A critical review
-
Parker P.M. Aggregate diffusion forecasting models in marketing: a critical review Int. J. Forecast. 10 1994 353-380
-
(1994)
Int. J. Forecast.
, vol.10
, pp. 353-380
-
-
Parker, P.M.1
-
40
-
-
0035206737
-
Using cellular automata modeling of emergence of innovations
-
Goldenberg J. Efroni S. Using cellular automata modeling of emergence of innovations Technol. Forecast. Soc. Change 68 3 2001 293-308
-
(2001)
Technol. Forecast. Soc. Change
, vol.68
, Issue.3
, pp. 293-308
-
-
Goldenberg, J.1
Efroni, S.2
-
41
-
-
0033241296
-
Managerial coping with organizational change: A dispositional perspective
-
Judge T.A. Thoresen C.J. Pucik V. Welbourne T.M. Managerial coping with organizational change: a dispositional perspective J. Appl. Psychol. 84 1 1999 107-122
-
(1999)
J. Appl. Psychol.
, vol.84
, Issue.1
, pp. 107-122
-
-
Judge, T.A.1
Thoresen, C.J.2
Pucik, V.3
Welbourne, T.M.4
-
42
-
-
0042328030
-
Resistance to change: Developing an individual differences measure
-
in press
-
Oreg S. Resistance to change: developing an individual differences measure J. Appl. Psychol. 2003 (in press)
-
(2003)
J. Appl. Psychol.
-
-
Oreg, S.1
-
43
-
-
1842799668
-
Firm forecast
-
April
-
Casti J. Firm forecast New Sci. 162 April 1999 42-46
-
(1999)
New Sci.
, vol.162
, pp. 42-46
-
-
Casti, J.1
-
44
-
-
0021755192
-
Cellular automata as models of complexity
-
October
-
Wolfram S. Cellular automata as models of complexity Nature 311 October 1984 419-424
-
(1984)
Nature
, vol.311
, pp. 419-424
-
-
Wolfram, S.1
-
45
-
-
0002176003
-
A meta-analysis of applications of diffusion models
-
Sultan F. Farleyand J.U. Lehmann D.R. A meta-analysis of applications of diffusion models J. Mark. Res. 27 1 1990 70-77
-
(1990)
J. Mark. Res.
, vol.27
, Issue.1
, pp. 70-77
-
-
Sultan, F.1
Farleyand, J.U.2
Lehmann, D.R.3
-
46
-
-
24444467114
-
How to create explosive self-generating demand
-
Dye R. How to create explosive self-generating demand Advert. Age 70 46 1999 S20
-
(1999)
Advert. Age
, vol.70
, Issue.46
-
-
Dye, R.1
-
47
-
-
85001752155
-
-
NYTimes.com: (February 10)
-
S. Hansell, Amazon Tries Word of Mouth, NYTimes.com: http://www.nytimes.com/2003/02/10/business/media/10ADCO.html?ex=1046128 013-ei=1-en=1b4cd580f13c64ac (2003, February 10).
-
(2003)
Amazon Tries Word of Mouth
-
-
Hansell, S.1
-
48
-
-
0039013204
-
How word-of-mouth advertising works
-
November-December
-
Dichter E. How word-of-mouth advertising works Harvard Bus. Rev. 44 November-December 1966 147-166
-
(1966)
Harvard Bus. Rev.
, vol.44
, pp. 147-166
-
-
Dichter, E.1
|