Testing models of strategic behavior characterized by conditional likelihoods

Marketing Science

Volumn 30, Issue 4, 2011, Pages 686-701

  Otter, Thomas ^a   Gilbride, Timothy J ^b   Allenby, Greg M ^c  

^a GOETHE UNIVERSITY   (Germany)

^b UNIVERSITY OF NOTRE DAME   (United States)

^c OHIO STATE UNIVERSITY   (United States)

Author keywords

Bayes factors; Bayesian analysis; Model selection; Structural models

Indexed keywords

EID: 80051611239     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0644     Document Type: Article

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