Social Marketing's Unique Contribution to Mental Health Stigma Reduction and HIV Testing: Two Case Studies

Health Promotion Practice

Volumn 12, Issue 2, 2011, Pages 172-177

  Thackeray, Rosemary ^a   Keller, Heidi ^b   Messenger Heilbronner, Jennifer ^c   Lee Dellinger, Laura K ^c  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b Heidi Keller Consulting   (United States)

^c Metropolitan Group   (United States)

Author keywords

consumer analysis; health communication; marketing mix; segmentation; social marketing

Indexed keywords

AFRICAN AMERICAN; ARTICLE; ETHNOLOGY; HEALTH SERVICES RESEARCH; HOMOSEXUALITY; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; MENTAL HEALTH; MENTAL HEALTH SERVICE; PSYCHOLOGICAL ASPECT; SOCIAL MARKETING; SOCIAL PSYCHOLOGY; UNITED STATES; UTILIZATION REVIEW;

AFRICAN AMERICANS; HIV INFECTIONS; HOMOSEXUALITY; HUMANS; MENTAL HEALTH; MENTAL HEALTH SERVICES; ORGANIZATIONAL CASE STUDIES; PREJUDICE; SOCIAL MARKETING; WASHINGTON;

EID: 79960941229     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839910394176     Document Type: Article

References (14)

1. Andreasen, A.R. (1995). Marketing social change. Changing behavior to promote health, social development, and the environment. San Francisco, CA: Jossey-Bass.
2. Anthony, W.A. (1993). Recovery from mental illness: The guiding vision of the mental health service system in the 1990s. Psychosocial Rehabilitation Journal, 16(4), 11-23.
3. Centers for Disease Control and Prevention. (2008). Subpopulation estimates from the HIV Incidence Surveillance System-United States, 2006. Morbidity and Mortality Weekly Report, 57(36), 985-989.
4. Corrigan, P. (2004). Target-specific stigma change: A strategy for impacting mental illness stigma. Psychiatric Rehabilitation Journal, 28, 113-121.
5. Grier, S., & Bryant, C.A. (2005). Social marketing in public health. Annual Reviews in Public Health, 26, 1-21.
6. McCormack Brown, K. (2006). Defining the product in a social marketing effort. Health Promotion Practice, 7, 384-387.
7. National Youth Advocacy Coalition. (2005). National Youth Advocacy Coalition Scope of Work from the Centers for Disease Control and Prevention. Washington, DC: Author.
8. President's New Freedom Commission on Mental Health. (2003). Achieving the promise: Transforming mental health care in America (Publication No. SMA-03-3832.). Rockville, MD: U.S. Department of Health and Human Services.
9. Slater, M.D., Kelly, K.J., & Thackeray, R. (2006). Segmentation on a shoestring: Health audience segmentation in limited-budget and local social marketing interventions. Health Promotion Practice, 7, 170-173.
10. Thackeray, R. (2010). Developing an exchange mindset. Health Promotion Practice, 11, 618-621.
11. Thackeray, R., & McCormack Brown, K. (2005). Social marketing's unique contribution to health promotion practice. Health Promotion Practice, 6, 365-368.
12. Thackeray, R., & McCormack Brown, K. (2010). Creating successful price and placement strategies for social marketing. Health Promotion Practice, 11, 166-168.
13. Thackeray, R., Neiger, B.L., & Hanson, C.L. (2007). Developing a promotional strategy: Important questions for social marketing. Health Promotion Practice, 8, 332-336.
14. Wayman, J.J., Beall, T., Thackeray, R., & McCormack Brown, K. (2007). Competition: A social marketer's friend or foe? Health Promotion Practice, 8, 134-139.