Defining the Product in a Social Marketing Effort

Health Promotion Practice

Volumn 7, Issue 4, 2006, Pages 384-387

  Brown, Kelli McCormack ^a  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; HEALTH PROMOTION; HUMAN; METHODOLOGY; SOCIAL MARKETING;

HEALTH PROMOTION; HUMANS; SOCIAL MARKETING;

EID: 39049190809     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839906291323     Document Type: Article

References (9)

1. Andreason, A. R., & Kotler, P. (2003). Strategic marketing for nonprofit organizations (6th ed.). Englewood Cliffs, NJ: Prentice Hall.
2. Desphande, S., Rothschild, M. L., & Brooks, R. S. (2004). New product development in social marketing. Social Marketing Quarterly, 10(3/4), 39-49.
3. Grier, S., & Bryant, C. A. (2005). Social marketing in public health. Annual Review of Public Health, 26, 319-339.
4. Kotler, P., Roberto, E. L., & Lee, N. (2002). Social marketing: Improving the quality of life (2nd ed.). Thousand Oaks, CA: Sage.
5. McDermott, R. J. (2004). Essentials of evaluating social marketing campaigns for health behavior change. Health Education Monograph Series, 21(1), 13-20.
6. Parsons, N., & McCormack Brown, K. (2004). Formative research: The bedrock of social marketing. Health Education Monograph Series, 21(1), 1-5.
7. Smith, B. (2003). Beyond “health” as a benefit. Social Marketing Quarterly, 9(4), 22-30.
8. Thackeray, R., & McCormack Brown, K. (2005). Social marketing’s unique contributions to health promotion practice. Health Promotion Practice, 6(4), 365-368.
9. Wong, F., Huhman, M., Heitzler, C., Asbury, L., Bretthauer-Mueller, R., McCarthy, S., et al. (2004). VERB—A social marketing campaign to increase physical activity among youth. Preventing Chronic Disease, 1(3), 1-7. Available at http://www.cdc.gov/pcd/issues/2004/jul/04_0043.htm