Competition: A Social Marketer's Friend or Foe?

Health Promotion Practice

Volumn 8, Issue 2, 2007, Pages 134-139

  Clay Wayman, Jennifer J ^a   Beall, Tom ^a   Thackeray, Rosemary ^b   McCormack Brown, Kelli R ^c  

^a Ogilvy Public Relations Worldwide   (United States)

^b BRIGHAM YOUNG UNIVERSITY   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

competition; promotion; competitive analysis; social marketing

Indexed keywords

ARTICLE; CLASSIFICATION; COMPETITIVE BEHAVIOR; COOPERATION; HEALTH BEHAVIOR; HEALTH CARE COST; HEALTH PROMOTION; HUMAN; METHODOLOGY; ORGANIZATION; PERSUASIVE COMMUNICATION; PUBLIC HEALTH; SOCIAL MARKETING; SOCIAL PSYCHOLOGY; SOCIAL SUPPORT; UNITED STATES;

COMPETITIVE BEHAVIOR; COOPERATIVE BEHAVIOR; HEALTH BEHAVIOR; HEALTH CARE SECTOR; HEALTH PROMOTION; HUMANS; ORGANIZATIONAL CULTURE; ORGANIZATIONAL INNOVATION; PERSUASIVE COMMUNICATION; PUBLIC HEALTH; SOCIAL CONFORMITY; SOCIAL MARKETING; SOCIAL SUPPORT; UNITED STATES;

EID: 34250625304     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839906299017     Document Type: Article

References (8)

1. Grier, S., & Bryant, C.A. (2005). Social marketing in public health. Annual Review of Public Health, 26, 319-339.
2. Hastings, G. (2003). Competition in social marketing. Social Marketing Quarterly, 9(3), 6-10.
3. Jorgensen, C.M., Wayman, J., Green, C., & Gelb, C. (2000). Using health communications for primary prevention of skin cancer: CDC’s choose your cover campaign. Journal of Women’s Health & Gender-Based Medicine, 9(5), 471-475.
4. Kotler, P., Roberto, E.L., & Lee, N. (2002). Social marketing: Improving the quality of life (2nd ed.). Thousand Oaks, CA: Sage.
5. Lefebvre, C.F. (2006). Partnerships for social marketing programs: An example from the national bone health campaign. Social Marketing Quarterly, 12(1), 41-53.
6. McDermott, R.J., Berends, V., McCormack Brown, K.R., Agron, P., Black, K.M., & Barnes, S.P. (2005). Impact of the California Project LEAN school board member social marketing campaign. Social Marketing Quarterly, 11(2), 18-40.
7. National Cancer Institute. (2000). 5 a day for better health program evaluation report. Retrieved October 20, 2006, from www.dccps.cancer.gov/5aday_12-4-00.pdf
8. Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing’s dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.