SCOPUS 정보 검색 플랫폼

Volumn 11, Issue 5, 2010, Pages 618-621

Developing an Exchange Mindset

Author keywords

benefit; exchange; marketing mix; price; product; social marketing

Indexed keywords

ARTICLE; HEALTH CARE PERSONNEL; HEALTH PROMOTION; HUMAN; ORGANIZATION AND MANAGEMENT; PSYCHOLOGICAL ASPECT; SOCIAL MARKETING;

HEALTH PERSONNEL; HEALTH PROMOTION; HUMANS; SOCIAL MARKETING;

EID: 79952109543 PISSN: 15248399 EISSN: None Source Type: Journal
DOI: 10.1177/1524839910377591 Document Type: Article

Times cited : (3)

References (11)

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2
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3
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- Kotler, P.¹ Lee, N.R.²

6
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- Defining the product in a social marketing effort
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- McCormack Brown, K.¹

7
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- Separating products and behaviors
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11
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- Creating successful price and placement strategies for social marketing
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.