Deviant customer behaviour: A study of techniques of neutralization

Journal of Marketing Management

Volumn 27, Issue 7-8, 2011, Pages 834-853

  Harris, Lloyd C ^a   Daunt, Kate L ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumer misbehaviour; Deviant behaviours; Deviant consumer behaviour; Deviant consumers; Techniques of neutralisation

Indexed keywords

EID: 79960859821     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.498149     Document Type: Article

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