The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand

Marketing Letters

Volumn 12, Issue 4, 2001, Pages 341-350

  Sarvary, Miklos ^a   Padmanabhan, V ^b  

^a INSEAD   (France)

^b WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

Channels; Game theory; Information; Learning; Returns

Indexed keywords

EID: 0346451579     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1012224422616     Document Type: Article

References (11)

1. Chu, Wujin. (1993). "Demand Signaling and Screening in Channels of Distribution," Marketing Science, 11(4), 327-347.
2. Fishman A., and Rob, R. (1995). "Experimentation and Search," mimeo. University of Pennsylvania and INSEAD.
3. Kandel, Eugene. (1996). "The Right to Return," Journal of Law and Economics, 39 (April), 329-356.
4. Lazear, Edward. (1986). "Retail Pricing and Clearance Sales," The American Economic Review, 76(1), 14-32.
5. Lin, Y. Joseph. (1993). "Retail Arrangements: Secured Sales vs Consignment," Working Paper, University of California - Riverside.
6. Marvel H. P., and James Peck. (1995). "Demand Uncertainty and Returns Policies," International Economic Review, 36(3), 691-714.
7. Pasternack, Barry A. (1985). "Optimal Pricing and Return Policies for Perishable Commodities," Marketing Science, 4(2), 166-176.
8. Padmanabhan, V., and Png, I. P. L. (1995). "Returns Policies: Make Money by Making Good," Sloan Management Review, 37(1), 65-72.
9. Padmanabhan, V., and Png, I. P. L. (1997). "Manufacturer's Returns Policies and Retail Competition," Marketing Science, 16(1), 81-94.
10. Pellegrini, Luca. (1986). "Sale or Return Agreements vs Outright Sales," Marketing Channels, L. Pellegrini and S. Reddy (eds.), Lexington Books, Boston, MA. 59-72.
11. Rob, R. (1991). "Learning and Capacity Expansion under Demand Uncertainty," Review of Economic Studies, 58, 665-675.